Building The Perfect Dental Website
More and more patients are going online to source healthcare services. It’s often the first point of contact a potential patient will have with you. In fact, 75% of Europeans think that the Internet is a good way of finding out more about health, so it’s important to keep your website up to date.
The success of your site can be gauged by how quickly clients can access the information they desire. This is really key because 47% of users expect a web page to load in two seconds or less. Every site will have Google Analytics, which you can use to analyse activity on your site such as bounce rates and the amount of time people spend on each page.
Bounce rates measure the number of people who leave your site after viewing a single page. As a rule of thumb, a bounce rate of over 35% is concerning, and if it’s over 50% it needs to be addressed urgently. It’s also important to measure the time people spend on your site. If the average amount of time someone spends on your site it less than two minutes, chances are they are not engaged or interested in the content you have up there.
Our quick 10 question quiz will help you to review your website and online presence so you can consider changes that will help you build the perfect site. Take it now to find out how your website measures up!
Internet usage is only going to increase, so it’s really important that business savvy dental practices provide the information patients need in a format that they want. Whilst design is important, the site needs to be organised so patients can quickly access the information and services they need. Your website may well be the first contact point patients have with you, so it’s important to get it right.
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